Disclose deepfakes

Deployers generating or manipulating deepfake image/audio/video must disclose that the content is artificially generated or manipulated.

Applies to

Deployer

Scope

Limited-risk / transparency

Applies from

2026-08-02 — Article 50 transparency obligations apply; enforcement powers arrive

Derives from

Article 50

Primary source

Art. 50 AIA

Evidence an auditor expects

• Transparency / disclosure notice — The user-facing notice or in-product disclosure evidencing Article 50 duties (AI interaction / deepfake disclosure).

FAQ

What evidence do I need for Article 50?
Transparency / disclosure notice. Each should be contemporaneous, versioned, and traceable to the system version.

When does “Disclose deepfakes” apply?
From 2026-08-02 — Article 50 transparency obligations apply; enforcement powers arrive. It applies to: Deployer.

What fails an audit here?
Missing or retroactively-created documentation.

Legal source

Art. 50 AIA

Explained in the newsletter

• Article 50: the EU AI Act transparency deadlines affecting every product with AI features

Not legal advice. This is a practitioner reference generated from a cited knowledge base built on the primary legal text and official Commission guidance. Verify against the cited primary sources before relying on it for a compliance decision. See editorial standards & methodology.